Remember that one time Phase One had an elephant step on a digital back?

Yeah. That’s a thing that actually happened.

Back in 2009, Mega Pixels Digital Founder/CEO Murray Elliott was part of a unique marketing campaign for Phase One’s line of P-series digital backs.

The P-Series was known for its hardiness, and to prove it, Phase One had an elephant step on one with nearly its full weight. Naturally, the digital back came out mostly unscathed. They even continued to shoot on it afterward! The competition didn’t fare quite so well…



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